Is twitter important for brand and does it really important for your own business. Learn from big brand and see how big they are on Twitter and how many twitter follower they have. I nice article about the brands and their twitter followers. Twitter it self is among the most popular brands.
Which marketers tend to attract the same Twitter followers? To find out, Simply Measured recently analyzed the 100,000 newest followers of the social network’s 10 most-followed global brands.
Here is a somewhat noteworthy discovery: Starbucks shares an overlap of 16 percent of followers with fashion retailer H&M. Kevin Shively, senior strategist at Simply Measured, called the commonality “surprising.” And if you scroll down to see the chart below, you’ll see that such shared audiences among top brands is less frequent than one might guess.
“A big reason for this overlap is how closely their customers mirror one another,” Shively said of Starbucks and H&M. “Around 40 percent of Starbucks’ sales come from adults aged 18 to 24. This is their fastest-growing segment. This same demo group accounts for almost 30 percent of the traffic to H&M’s website.”
On the other hand, Peter Friedman, CEO of LiveWorld, wasn’t surprised by the social cross-over between the brands. “Starbucks in particular, given its market ubiquity, is likely to have overlaps with many brands,” he said.
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