Once dominant smartphone company Blackberry

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Blackberry was once a style and industry standard for smartphones but last few years were most difficult for smartphone gaint. Every one knows how it looks for Blackberry but QNX might bring company back in business.

Great Speculations

Buys, holds, and hopes

BlackBerry has been counting on its software and services business to reverse its fortunes over the last few years, given the precipitous decline of its once dominant smartphone business. While the companys BlackBerry Messenger and enterprise software businesses are seen as key candidates for driving a turnaround, there has been a lot of buzz around the companys sometimes overlooked QNX embedded systems business, which has made significant progress in the burgeoning connected automobiles space. In this note, we take a look at where the QNX business currently stands and its potential opportunities and risks.

We have a $8 price estimate for BlackBerry, which represents a slight premium over the current market price.

What Is QNX?

BlackBerry acquired QNX Software Systems from Harman International back in 2010 for around $200 million. While BlackBerry has used QNX to power its Playbook line of tablets and build its BB10 operating system, the softwares primary application lies in embedded systems. The operating system is microkernel-based, and its key attributes of stability and security, is useful in mission critical applications such as medical equipment, air traffic control and control systems. However, QNXs flexibility and relatively low hardware requirements have allowed it to find a significant market in the auto industry, where it has been seeing a significant uptake for automotive infotainment systems. Infotainment systems broadly control the information, communication and entertainment systems in a vehicle. BlackBerrys QNX software typically provides the operating system and middleware, with OEMs (original equipment manufacturers) controlling the overall user interface and experience of the infotainment product.

 

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