Email marketing is big and important tool for marketers, Here are some tips to avoid major mistakes in your email marketing strategy. Check out this article by Amanda Clark.
A few months ago, a new study was released that gained no small amount of traction within the online marketing community. The study essentially alleged that e-mail marketing generates better results and better ROI than social media or really any other digital marketing discipline.
Some online marketers celebrated the study while others thought it a bit dubious, but regardless of the legitimacy or impact of the study, this much seems true: E-mail marketing is something people should take seriously. It remains a vital online marketing strategy, and to ignore it in favor of the bright shiny newness of social media marketing could be folly.
Note, however, that doing e-mail marketing and simply sending e-mails to your clients are not the same thing; likewise, sending advertisements to cold prospects, though it may work in some scenarios, is more likely to get your companys e-mails lumped together with all the spam.
In fact, there are a number of e-mail marketing mishaps that can threaten the integrity and efficacy of your campaignand a few of them are as follows:
Business 2 Community is an independent online community focused on sharing the latest news surrounding Social Media, Marketing, Branding, Public Relations & much more. Every day we feature the thought leadership of our open community of bloggers and aim to provide a balanced view of the business landscape based on industry news, trends and real-life experiences.
See The Original Story click here