Your business idea is like your baby if you are true entrepreneur. But involving investor and expecting same kind of emotions for your baby business is not going to happen. Check out How?
Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand. They can become frustrated with investors, senior executives and even customers who don’t seem to “get it,” with the result that everyone loses.
Senior business leaders, for example, are unlikely to relate when you pitch your latest web app that mashes up existing technology derived from early social-networking applications. Mashup probably reminds senior leaders of a train wreck, and social networking is still seen by many business executives as a frivolous waste of time.
Related: 3 Ways Entrepreneurs Swing and Miss at a Funding Pitch
It’s really your responsibility and to your advantage to translate your message into values and priorities that the intended receiver can readily relate to. Here are some key priorities that will resonate with every business leader:
1. Ability to adapt quickly to changing requirements. Every business leader knows how difficult it is to keep up with a changing market. If you can quickly explain how mashup technology facilitates this agility challenge, the technology may quickly turn from a negative to a major positive. This priority applies to big companies, as well as startups.
2. Customer data integrity and security. Customer data, as well as internal data, is a key resource for every business that must be secured and protected. If your message starts with a focus on this priority and related costs, the technology will likely be appreciated and valued, rather than challenged.
3. Personal-privacy assurances. Customers are always looking for a better user experience, and they don’t want their privacy compromised. Before you focus a senior decision-maker on your new cloud and distributed data technology, make sure he or she understands how it will lower user privacy exposures, rather than increase them.
4. Reduce litigation risks and support costs. Often new technologies are seen by senior decision-makers as new opportunities for litigation and hack attacks. You need to address these concerns early by highlighting patents, encryption capability or other features that mitigate these risks and costs. Skip the acronyms and implementation details.
Related: 3 Ways To Perfect Your Pitch
5. Payback on investment. Every business executive wants to understand how each new investment in technology relates to their bottom line. Quantifying the return on investment (ROI) is “top of mind” for every investor and executive. Entrepreneurs who make this case effectively will get the decision they want, no matter how esoteric their technology.
6. Ability to integrate with existing apps. New applications that can’t communicate with existing data and applications are often more of a problem than a solution. Mashup technology may be your biggest plus, if you position it in this context. Highlight the mashup use of existing friendly interfaces and use of existing data in a new solution.
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