Mobile apps dominate time consumers spend online

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That’s not the majority of mobile time, that’s the majority of digital time: desktop, laptop, tablet, smartphone, web browser, mobile app, you name it, according to an Internet Retailer exclusive from web and mobile measurement firm comScore.

There has been a tectonic shift in the way consumers spend their time online. In October 2014, 52% of the time consumers spent online occurred within smartphone and tablet apps, according to new data provided exclusively to Internet Retailer from web and mobile measurement firm comScore Inc. 40% of online time was spent in web browsers on desktops and laptops and 8% spent in web browsers on smartphones and tablets.

Giants are leading the way, with consumers spending quite a bit of time in the mobile apps of such players as Facebook Inc., Google Inc., Twitter Inc., eBay Inc. and Inc. But the shift from mobile sites to mobile apps among the giants and others shows that consumers prefer the richer experiences that can be provided in apps, and that is having a trickle-down effect, mobile technology experts say.

“A shift to mobile apps has been trending for awhile, and today it indeed is hitting epic heights,” says R.J. Pittman, chief product officer at eBay, who is responsible for the online marketplace’s customer experience, what the consumer sees on all platforms. 282 million consumers worldwide have downloaded eBay’s smartphone, tablet and wearables apps, and this year 39% of eBay sales will come from mobile devices, the merchant says.


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